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So, what does an Executive Baller for Qwik Media do? Who is he and where did he come from?
We’ll just let Ian Fernando tell you.
The infamous Ian Fernando
Who is Ian Fernando?
Currently I honestly do not know. I know he is a person who use to work 3 jobs 7 days a week and he knocked one job after another till he was on his own.
Ian Fernando used to be a choreographer and loves to dance. He is also always traveling. Every time you check his twitter he is either in another country or another state.
What motivates you to be a better affiliate marketer?
The ease of it. Affiliate marketing is very easy to get into. It is the only business model which you send traffic to a product/service and not have to worry about customer service!
I also enjoy the learning I gain from understanding how the internet users act. How people react, what words affect people, what colors turn heads, and what images gets users to take action.
Affiliate marketing is a great stepping stone for users who wants to understand how to really market to users. It has helped me move and understand so many things on the internet and how we react to ads and copy.
What jobs did you have before finding success in affiliate marketing?
Prior to affiliate marketing I was a Manager of Human Resources at a local Wal-Mart, I was also a waiter on the weekends, and a Data Analysts for Vonage. These were the main jobs I had. All energy drained jobs.
Vonage was the last job where I moved up from customer care to working directly with the CEO on business analytics.
Who has been an inspiration/motivator/role model in your life?
Really, don’t have a big inspiration or role model really. I use to follow the big guys in the industry such as Joel Comm, Kris Jones, etc. They are really good marketers and great at what they do.
I have always watched the bigger guys and I try to accomplish what they have done to get to where I am at.
Do you find that affiliate marketing has changed your ethics? If so, in what way?
If you are talking about fooling people to convert in by means of trickery, No. In the beginning when I was a loser, I did everything possible to try to get things to convert.
Now I am more straight forward with the offer. I create simple landing pages that direct traffic to the offer instead of trying to ‘haul’ them to the offer.
What was your first successful campaign? What was the traffic source? How much did you make?
I was working on a tax offer and it was via Google Search. I made my first 1k for the month. I was super excited and just started to find more offers to promote.
What are your keys to success?
Writing down your goals and staying on top of them. If you write down your goals and stick to it, you can expect results. Any results are good, there is no such thing as a bad result.
It is how you perceive the result and how you use it to your advantage.
What are your future goals?
I have a pretty big goal to reach. I want to do several things which I do not want to disclose.
Some things though, I want to expand more into local marketing and I want to speak more as well regarding our industry. I want to also get more involved with helping others without really taking away from my own time.
What do you see for the future of Performance Marketing?
I see an all in one platform in our industry. Where there is a service that will do everything that we need. As more and more veteran affiliates become stronger and do more volume, they need something more sophisticated to help with their needs.
Tools are being made all the time, but there isn’t something universal enough to handle everything affiliates do.
What are your biggest fears about Performance Marketing?
The saturation of new affiliates in the industry, which will deter the cost of impressions, clicks, etc. But it will be more like a rollercoaster effect, where one day it will be high and then back to normal.
What are you most optimistic about?
The change of the industry – what will be the next big thing? What tool will help us better achieve our goal? The next killer offer to promote? The next big network?
Our industry changes so much that it is hard to stay optimistic. I just stay current and just do me, never thinking to far into the future.
What do you love most about the internet?
The ease of use of it to make money, there is so much money to be made online because of the vast quantity of traffic sources that can be acquired.
I also like the vast wealth of information; I can find anything on the net.
If money was no object, what would you do with your life?
I would travel and be a nomad. My dad traveled the world and knows multiple languages. I want to do the same and travel to places he wasn’t able to visit.
Qwirky fact?
Hmmm… one fact that everyone tends to know about me. I only wear my clothes just once. This is a real fact, but I’ve been obsessed with clothing, fashion, and shoes for the longest time.
What three things would you take to a deserted island?
I would take my iPhone, Poland spring water, and my netbook.
What’s your favourite drink?
Red Bull Vodka.
